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How to Choose the Right SMS Gateway?

Almost every business wants to enhance their customer base. Due to this reason, people tend to make use of the several marketing techniques, and one of those techniques is the SMS marketing. When you go out in the market to find the right bulk SMS service provider, you will know that there are legions of providers who claim to be the best.

You have to keep one thing in mind that everyone could not be the best. There is only one best service provider, and that completely depends on your requirements. Every business has different needs which is why it is said that best provider is different for each individual. You have to research a lot before you could find the right provider for your business.

If you still struggle with finding the right one, then here are some of the things that will help you in choosing the right SMS gateway.

1. Expiry of the Messages

There are some bulk SMS service providers that put an expiry on the validity of the remaining SMS in the account. As most of the people are unaware of this thing, all such providers do not mention the validity, and the SMS expires. Before you hire the provider, it is best that you know about the validity that their SMS have. If you think that the validity is too short, then you should not hire that service.

2. Network Coverage

SMS deliverability directly depends on the network of both the sender and the receiver. Even though you cannot control the network of the receiver, but you have the control on the senderโ€™s network. You have to identify the strength of the bulk SMS. Make sure that they could deliver the message in different states. In some of the cases, the customer base is not limited to one country. In this situation, you need to find out whether the provider could deliver messages to those locations or not.


If your SMS provider provides SMS API service, then it could save a lot of your time and efforts. All you have to do is make sure that the provider offers this service or not. If they are not offering the SMS API service, then you need to remember that you have to put in a lot of efforts to get the most of your bulk SMS solution.

These were some of the things that you should know about your SMS gateway before you hire them. You have to keep in mind that the golden rule of every SMS marketing campaign is not to spam your customers. If you continue annoying them with your messages, then they will unsubscribe from your service.

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Fortius Infocom Private Limited
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