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Promotion of a company is a necessary task to let the world know about the company. However, choosing the right method is the key to its success. Even though there are various different methods, but one of the most popular ones is the bulk SMS service.

As the name suggests, people already know that what this service is all about. Much like the other services, this one also has different types. Having different types mean that they will serve different purposes and fulfill different needs. There are two major types of SMS service types, and both of them are explained are below.

1. Promotional Messages

Promotional messages are the most popular type of bulk SMS service. They are majorly used for the promotion of the company or any other type of work. As they are meant for promotion, they are only effective at the certain time of the day. For instance, sending promotional messages when people are in their office, then they will not be able to focus on their work. It is best that the messages are sent at the specific time of the day. Moreover, they are only available for twelve hours of the day starting at 9 AM and ends at 9 PM.

Apart from that, there are certain factors that affect the deliverability of the messages. There is a service called as do not disturb which allows the users to block specific promotional messages sent from the bulk SMS service provider.

This was all about the promotional messages sent to the customers. Now it is time to discuss the other type of SMS marketing.

2. Transactional Messages

The other popular type of business messaging is the transactional messages. This one is used by financial institutions and companies where 24-hour transactions are done. The reason to use this type of messages is to make sure that the customer receives the messages without any delay and during any time of the day. One of the best things about transactional messages is that they can be delivered without any delays and guarantee a 100% delivery rate. Apart from that, they are also received by all the customers whether they have activated the do not disturb service or not. In addition to that, these types of messages are more formal than the promotional messages as their motive is to provide information to the customers rather than promoting the company.

These were the two major types of SMS marketing services. Whether you want promotional messaging or transactional messaging, you have to connect with a reliable bulk SMS service provider to get the service. Without a doubt, both of these services have their own different benefits, but it all depends on the uses. The primary concern of the people is the budget of the service. However, the best thing about bulk SMS service is that it is cheaper than most of the other types of promotion and provides great success rate as well.




    • Rate/SMS (PS) : 0.23
    • Amount : 1,150/-
    • Tax Amount (18%) : 207/-
    • Total (INC. Tax): 1,357/-

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    • Rate/SMS (PS) : 0.21
    • Amount : 2,100/-
    • Tax Amount (18%) : 378/-
    • Total (INC. Tax): 2,478/-

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    • Rate/SMS (PS) : 0.19
    • Amount : 4,750/-
    • Tax Amount (18%) : 855/-
    • Total (INC. Tax): 5,605/-

    Buy Now

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    Fortius Infocom Private Limited
    H. No. : 1st Floor 4/167 Vibhav Khand, Gomti Nagar
    Uttar Pradesh 226010
    Phone: +91-8114168888
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