Most of the people think that SMS API service is exactly same as the bulk SMS service. Due to the same reason, people make a mistake of considering the same strategies while hiring them which they would have used in bulk SMS service. The major difference between the two is that the bulk SMS service only uses the SMS platform to send the messages while the API service makes use of an integration of application or a website for the same purpose.
There are people who have no idea about what they should do while an API bulk SMS service provider. Here are all the things that you should know about the provider before you employ them.
1. Features of API Bulk SMS Service
The first thing that you need to consider while hiring a bulk SMS service provider is the features their API provides. Without a doubt, every provider offers different features which is why it is essential to know about them. In addition to that, you should look out for the security of the data as well. If you believe that the provider is secure, then you can consider it a green signal and hire them.
2. Network Strength
The next major thing that will directly affect your campaign is the network strength of the bulk SMS service. If the network is poor, then your customers will not receive the messages, or they will receive it at the wrong time which will make your campaign completely useless. All you have to do is make sure that the service you are choosing has a strong network which could handle tons of messages all at once. No matter how many messages that you have to send, your network should be up and running 24X7.
3. SMS Speed
API bulk SMS service relies on the speed. If the service is unable to send the messages on time, then you should know that the service is of no use. You have to make sure that your messages are getting delivered to the right customers at the right time. Mere sending the messages is not sufficient for you to successfully run an SMS marketing campaign. You have to check that how many messages can the service provider send every second or every minute. The more messages your bulk SMS provider can send, the better service you will get.
These were some of the things that you should know before you hire an SMS API service. Another important thing is the budget. You have to keep an eye on the budget of your company and hire the service accordingly. However, in order to get a low budget provider, do not compromise with these factors.